Each of CLS’ cohort studies contains elements of mixed mode data collection. This can include: carrying out interviews via face-to-face, telephone, video and/or web survey.
The potential advantages of mixed mode data collection are lower costs, increased efficiency, and higher participation rates.
However, participants’ responses may differ systematically between survey modes used – this is termed “mode effects”. For instance, the presentation of a survey item either aurally or visually can influence responses and sensitive information may be reported more accurately when given anonymously.
Unaccounted for, mode effects may lead to bias in analyses.
User guide
To help data users work with mixed mode data, we have developed a comprehensive Handling Mode Effects user guide.
This guide:
- provides frameworks and relevant empirical evidence to help researchers think about the possible consequences of mode effects in their own analyses
- describes methods for handling mode effects, including their strengths and limitations
- highlights sensitivity analysis as a particularly promising approach
- provides walkthroughs for these methods with code in R and Stata
- contains recommendations data users may want to follow in their own work.
Download the Handling Mode Effects user guide.